The ideas behind the EcoSwingi product were borne from personal experience, when Tia discovered that it was near impossible to do her shopping using a pram and a shopping basket in the supermarket at the same time, whilst also keeping her baby occupied during trips to town. After identifying three key issues, Tia put her professional expertise, personal experience and parental intuition to work, solving each problem in turn. The result is the EcoSwingi Stroller System - a set of three inventions that work together to transform the experience of shopping and travelling with a baby.